Invitrogen™ MagicMedia™ E. coli Expression Medium, Powder

MagicMedia™ E. coli Expression Medium is specifically designed to dramatically increase the yield of recombinant proteins in T7-regulated E. coli expression systems without monitoring culture OD (optical density) or adding inducer. The proprietary MagicMedia™ formulation enables E. coli growth to reach culture densities 3–10-fold higher than those achieved with traditional LB + IPTG methods, allowing you to:

• Achieve 3–10 times higher protein yields (Figure 1) with much less hands-on time
• Eliminate time-consuming OD monitoring steps—simply inoculate, grow the culture overnight, and harvest (Figure 2)
• Reduce culture volume to simplify handling and scale-up processes

In addition, MagicMedia™ E. coli Expression Medium is ideal for simultaneous expression of multiple clones for high-throughput applications.

MagicMedia™ E. coli Expression Medium is available in two convenient formats to meet specific needs: premixed powder packaged in a convenient, dissolvable bag (foil pouch format) or a ready-to-use, pre-sterilized liquid. The formats contain a proprietary Component A (in foil pouch powder format), and Component B (in buffer liquid format).

Consists of: Component A (5 x 1 foil pouches) and Component B buffer (5 x 1 bottle liquid).